It’s just lazy songwriting, which gets showcased far too often on here. The same problem plagues “Gold” (which is incessantly dull in its own right and features more unpleasant background noises).
The track’s main flaw is simply how disjointed it is the quiet, crooning verses juxtaposed with a loud, overly bombastic chorus flows as if they’re from two separate songs (and what the hell is that ear-splitting screeching playing over and over again in the background?). Yet the pre-release party for Smoke + Mirrors kicked off with “I Bet My Life”, an admittedly weak choice, debuting with little fanfare aside from usage in a Sprite commercial. With Night Visions, Imagine Dragons briefly showed glimpses of potential in deep cuts like “Tiptoe” and the B-sides “Monster” and “America”, not to mention that the big hits “It’s Time” and “Radioactive” ranked amongst the record’s best. Although that may be stretching it a tad, it’s not difficult to see where their disdain comes from. Their popularity hasn’t been met without backlash, though, with severe detractors predicting them to become the “next Nickelback” in terms of mass-produced hate. They currently have the fourth best-selling album of 2013, the record for most weeks spent on the Billboard Hot 100 with 87 and a 13-week #1 hit on Alternative radio under their resumé. Despite taking most of their cues from indie pop/rock and hip-hop, even collaborating with rap producer Alex da Kid, the Las Vegas-based quartet fits only into the loosest definition of rock they are a band and they play instruments, so why not, right? One thing that can’t be doubted, though, is that they are pretty successful. When the music world recognizes Imagine Dragons as its biggest rock band, there’s a huge problem that needs to be solved.
Review Summary: In order to be considered a sophomore slump, the debut actually has to be good, right?
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